Verizon Lady Gaga Campaign

Year: 2013

Client: Verizon, New York, NY

Technology: creative technology consulting, campaign concepting, interactive media strategy

Description

Creative and technical direction consulting for a Verizon advertising campaign connected to Lady Gaga.

The work involved early-stage concepting for a media and technology campaign, with emphasis on how interactive systems, performance, and public-facing digital moments could support the larger advertising idea.